‘KUSUM’ – Sustainable Development for rural women

We think that in order to be effective, we need to upgrade from women empowerment to women engagement.

Because no matter how confident or empowered a woman feels, if they don’t act or work towards their goal, that power depletes.

How do we help our women to their next level of sustainable development?

All we know is that if we want to come close to empowering women, we need to offer some kind of financial freedom by creating sustainable and safe livelihood – some business which they can do after their household engagements.

It took five months of fieldwork, spending time with them and organising them, training them and setup small groups that can sustain themselves.

Don’t get me wrong, but we generally don’t help other in business out, and I think it’s a travesty. And I understand why it happens. We’re all constantly being pushed to the bottom, and we’re worried that if we use our one magic bullet to help a friend, we won’t have that favor to call in when we need it for ourselves.

‘Kusum’ is a lean solution, our humble reply to the monumental ‘temple-waste’ problem, and a first step towards engaging local women.

We have started collecting floral-waste from nearby temples on a daily basis. These wilted flowers are handcrafted into charcoal-free incense by small groups of local women of Mahanad and Medinipur.

All our products are handcrafted by groups of local village women, providing them with predictable and healthy livelihoods.

Few local orthodox temples want to be a part of our activity, pointing to a change against a century old harmful religious practice of dumping temple-waste in the Indian river.

To know more about Project KUSUM, or to arrange a group training for the village women, please mail us at admin@trulyeco.in for simple use this form below:

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